Business models have the overall goal of achieving profitability. In order to do this, customers must buy their products and services. That’s pretty straightforward. One crucial step to getting customers to buy is to call them to action. Convince them to do something or to make a decision to act. While the concept of making a call to action is simple, some businesses fail to do it and suffer in sales results as a consequence. Read more and find out how to write effective calls to action and increase your sales.
You need to determine your business objectives first. One aspect of this is identifying what needs to be done in order to be profitable. If you are a lawyer, you handle the tasks to resolve a client’s legal issues. A computer technician fixes computer problems. A web hosting company wants to sell hosting space. Not identifying your business objectives makes it difficult if not impossible to formulate calls to action. Business objectives are not always directly about making a profit. In other words, there can be sub-objectives that must be met in order to achieve those directly related to profitability. For example, a sub-objective can be to ensure that potential customers have all of the facts about a product before buying it.
Give your customers all the information they need prior to your call for action. How you disseminate the information depends on what your business objective is. For example, if you promoting a vacation package to some remote destination then you need to tell your potential customers all about where they will be traveling, what they will be able to do, their accommodations, and how long the trip is for. Focus on benefits for your customer.
You are ready to write your calls to action when you have your business objectives defined. An effective call to action should be written in simple and direct language. It should tell the customer what to do and express the urgency of doing it right away. It should tell what happens when the action is done or what could happen if it is not done. Your call to action should be clearly identified on whatever media you are using to communicate it (e.g., video, radio ad, newsletter, web site). Make it easy for your customers to respond to your call to action.
Here are some examples of calls to action:
- This is exactly why you need to contact one of our attorneys today.
- This call to action probably has a description of a problem situation. Prior to the call to action, a description of what could happen was given.
- Click here to immediately to get all of the details.
- This call to action tells you what to do and what will happen when you do it. It also uses the word immediately to stress quick results when action is taken on your part.
- Stop what you are doing now and delay no further. There’s not much time left. Call now!
- The call stresses urgency and that time will run out if you don’t call.
- Ease your pain today. Call now to set up a free consultation.
- This might be a call to action for a doctor’s office. The potential client is seeking pain relief and calling right away offers hope of relief.
Without having calls to action, there is a reduced chance of getting potential customers to respond. As you can see above, they are not complex statements with complicated wording. They are simple and straightforward yet are very powerful in achieving your business objectives.
