Tag Archives: Marketing Mix
Develop a strategic marketing plan for your e-business
Rather than concentrating on the small events during the marketing cycle, you need to come up with a strategic plan that encompasses all the issues that determine the success of your business. The website is just one of a series of tools that you might be using to promote your website. The marketing team should have an input in the design of the page so that they can point out some of the practical shortcomings which can be developed within the program. It is through these initiatives that you can secure long term competitive advantage.