Tagged ‘Market Potential’
Connection Between New Technology And Marketing Management
Perhaps the biggest way that advance in technology and increased internet access has influenced marketing is through customer input and interaction with companies and product manufacturers. The internet has essentially given a voice to the consumer, as well as a great deal of information and choice about products that are sold today. Because of the increased emphasis on the customer’s want... More »
Market Research – Advent of Trade
What is market research? That is the million dollar question that haunts everyday traders, producers and firms. Everyone thinks that he has the best product to sell and make profits from. But, as Rudyard Kipling puts it, ‘The Jungle Is Big and the Cub He Is Small, So Let Him Think And Be Still'. That is what every budding businessman should realize. While thinking and being still, they sho... More »
