Tag Archives: management of e-business
Establish Consistent Brand Promises
It is always WISE to establish a consistent Brand Promise ! The impression that false advertising is effective is not supported by the facts. You might make a killing on the first occasion that you publish inaccurate claims. However your clients will soon learn that the business information is not to be trusted, you will pay the price of lost sales and a reputation that is sinking faster than the Titanic.
As a general rule you should ensure that you deliver on all the promises that you make to clients, regardless of how hard the task might be at the time. Upon building up your brand to the public, the profit and return on your business will last long when your Brand Promise are consistently being carry out.