Tag Archives: e-business website
Develop a strategic marketing plan for your e-business
Rather than concentrating on the small events during the marketing cycle, you need to come up with a strategic plan that encompasses all the issues that determine the success of your business. The website is just one of a series of tools that you might be using to promote your website. The marketing team should have an input in the design of the page so that they can point out some of the practical shortcomings which can be developed within the program. It is through these initiatives that you can secure long term competitive advantage.
Make sure that your websites are free from harmful viruses
It is tempting to leave the design of your e-business websites to the experts. However experience has taught many entrepreneurs that they have a responsibility to ensure that there is adequate supervision of the process. For example you will need to manage the virus protection program. Worms can be emitted by your pages but you can also bring them to your website. The damage that they cause will take months to clear. Always think as if you were the client trying to find a product and then discovering that you are loaded with harmful viruses. E-business has always been about improving customer experiences. You just need fifty dollars to get a good antivirus program.
An attractive website attracts e-business
Many entrepreneurs make the mistake of designing a website for their tastes instead of the main event which is the tastes of the consumer. You are merely hoping to make money from the e-business website. The aesthetic looks of that website have very limited relevance to you as an individual. Therefore you need to get professional help to ensure that you are designing pages that are coherent and effective. Blatant marketing is sometimes frowned upon but there are consumers that are looking direct messages instead of subtlety. The moral of the story is to understand your customers.