Tag Archives: customer needs
Perhaps the biggest way that advance in technology and increased internet access has influenced marketing is through customer input and interaction with companies and product manufacturers.
The internet has essentially given a voice to the consumer, as well as a great deal of information and choice about products that are sold today. Because of the increased emphasis on the customer’s wants and needs, marketing has been forced to adapt as well in order to accommodate changing goals.
The four Ps of marketing management are undergoing some serious changes, and place and promotion are also influenced by technology and the changing demands of customers as well.