Commercial Dynamics of E-Business
Use business information to improve your competitive advantage
It is important to use web statistics and other forms of e-business information in order to secure competitive advantage. As clients visit your page, they will leave a footprint. For example some of them will simple browse the page while others will buy the products that you have on offer. Reading the viewer patterns will be important when it comes to creating an effective marketing strategy. You cannot operate on the basis of flawed information. Instead you need to look for ways to ensure that you understand the people who are visiting the page and you are prepared to offer them the products that they are looking for.Key to good e-business is great customer care
If you fail to provide efficient customer care practices for your clients, then they will look for alternatives. One of the most important tricks for an entrepreneur is to be able to communicate with the client. If there is a query or complaint, then you should use this as an opportunity to discuss the overarching issues that affect the product.
Do not become unreasonable or uncooperative just because you are taking the complaint too personally. You need to have a great strategy for wooing your clients and persuading them to stick to the brand. Remember that all your competitors will be providing great customer care.
Use emails and newsletters to promote your e-business
The great thing about modern technology is the fact that it offers you the avenues through which you can improve the level of communication that you have with your clients. It is not really wise to ignore the advances in technology because they are an important consideration when you want to secure competitive advantage. It is also desirable that you diversify the methods through which you contact your e-business clients. For example you might send them a details sales letter that is available on Twitter and MySpace.
E-businesses that survive are the ones with something unique to offer
There was a time when the .com business model was doing very well. A few people had the technical skills but now almost anyone can open up a web page. You need to find that unique element which will keep your customers returning to the pages that you have set up for them. For example a gift wrapping company can offer free postage in order to promote the e-business model.